Plastic Card Benefits – Part 3

Its week 3 in our “Plastic Card Benefits” list! Today we are going to discuss how plastic cards can easily help you create promotions that are directly targeted to your customers. You be able to take advantage of all these great benefits you need to know about them to understand them. With little investment you can make great changes to your marketing and promotion strategies – whether you are a large multi-million corporation or a small mom-and-pop shop.


Benefit 3: Tracking customers & targeting promotions
Think about the first time you signed up for a discount or promotional program at your local pharmacy, grocery store, or department store. To sign up for their special program you have to provide them with some information about yourself – such as your name, birthday, email address, occupation, and some other information. Once they had this information you were part of their exclusive member club and all of a sudden you found yourself getting coupons and special offers for products that you like. This is the work of plastic cards.

Not only does your customer feel like you know them a little better – but you are cutting costs on promotions that only attract a small percentage of your customers; you’ll now be able to offer promotions that directly target each individual without breaking the bank. Every time your customer swipes or scans their membership, VIP, discount, or loyalty card you will be able to track the items they purchased, when they purchased it, and how many they purchase at a time. Not only is this great promotional tool, but it is an extremely easy way to gather loads of information about your customer at a very low cost.

So with the 3 tips we have given you we hope we have been able to inform about some of the great benefits that plastic cards can bring to your business. For more information regarding benefits, usages and pricing for pre-printed plastic cards call one of our card specialists at 305-260-6743 so we can further assist you.

Well I hope you all have a great weekend – and stay tuned for some plastic card fun facts that will be coming up next week!