We are in week 2 of our “Plastic Card Benefits” list. As promised last week, today we will talk about an important benefit that is offered by plastic cards. In business the rule always is that 80% of your business will come from 20% of your customers. Trying to bring in customers is a good strategy for your business – but taking care of that 20% that frequently goes to your business for your product or service is even more important.
Benefit 2: Increases repeated business
Think about all the plastic membership, VIP, and discount cards you have in your wallet. These are programs that we sign up for at our favorite stores (or stores we frequent) so we can receive certain exclusive specials, reward points or just because we want to be affiliated with this business. So why not do this with your business?
As stated earlier, most of your business will come from a small portion of your customers, which is because they are loyal to your company so give them another reason to stick with you. For example, offer a weekly sale such as a “buy one get one free” or “$5 off when they spend $50” that is only available to card holders. Things like this will keep your customers intrigued with what will be your next offer. Change them up and make it different every week, you’ll start to see that more people will start to frequent your business.
Next week: How to properly manage and use the information that can be collected with a plastic card.
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I think this information is very useful for clients or end users. It describes few important benefits of the cards.
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I thank plastic membership cards is important for
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I think this information is very useful for sales and marketing's people....plastic id cards are useful in an organization that;s like same membership cards are useful and play important role in your business.......
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