A special gift for your customers!

As we have mentioned before – keeping your current customers happy is more profitable than searching for new ones, but as always there are some exceptions to this rule. Take a local flower shop located in South Florida who used gift cards as a method to gain new customers.

For a month this flower shop decided to send $5 gift cards to all orders being delivered. The people receiving this order were not only surprised with a beautiful flower arrangement but also a gift card for the shop. The response to this promotion was great. About 80% called back and ordered arrangements with their gift card. This flower shop now continues this promotion all throughout holidays such as Valentine’s Day and Mother’s Day which are big days for the flower industry.

The great thing about this promotion is that there is no major loss. If the gift card is never used then you do not lose that money. Also it is likely that the recipient will keep the card even if they are not planning on using it right away. That means that they will have this card and probably hand it down to someone that will actually use it.