Friday, August 27, 2010

Yacht Club Membership Cards

This week we prepared some plastic membership cards for the Halifax River Yacht Club. They decided that a card like this will be a great method of making their Yacht Club goers to feel important and a method of advertising. With members having a card in their wallet or purse it is likely for other individuals to see it and become interested.

The card was printed without any of the personal information so they can personalize it by using a desktop card printer – this way they can almost instantly give their new members a card with their membership information.

For more information on plastic membership cards and the personalization options available feel free to contact one of our plastic card specialists at 305-260-6741.

Monday, August 23, 2010

Membership Cards for the SoCal Gladiators

This week we did a job for the South California Gladiators. They were in need of a plastic membership card for fans that purchased a season ticket. The card is pretty simple with their logo on the front and a space for embossing the membership number. On the back they decided to add the season schedule so fans can be aware when the games are coming up. A signature panel was added to the back of the card so members can sign their card.




For more information on plastic membership cards and the personalization options available feel free to contact one of our plastic card specialists at 305-260-6741.

Thursday, August 12, 2010

Supermarket Loyalty

A couple weeks back we discussed the benefits of having a loyalty program and how it can help you keep the customers you already have. Today I will go a bit more into depth on the benefits of loyalty programs at a grocery store.



-Increase customer retention: Customers will feel rewarded for visiting your grocery store instead of going else where. This satisfaction will help increase the retention of your customers, and as many of you have heard – it is cheaper to keep old customers than having to search for new customers.

-Track their purchases: Plastic loyalty cards can come with a magnetic stripe or barcode for easy tracking of information. Every time your customer hands their loyalty card you can scan or swipe it and track what products they purchase, at what time, and how often. This can be easily done with a gift and loyalty card software.

-Special discounts and personalized offers: With a loyalty program you can offer discounts and sales for your loyal customers that will increase the likelihood of other customers wanting to sign up for your loyalty program. Also with the information that you collect you can offer personalized coupons for products that the customer frequently purchases or a complimentary product such as when they buy cereal offer them a coupon for milk.

These are things that large grocery stores do – such as Albertsons and Winn Dixie. They offer you special sales if you are part of their loyalty program and hand out coupons for products that your may enjoy so you can give them a try. So why shouldn’t you do this? Increase your sales and the loyalty of your customers today! Call us now at 305-260-6741 for more information on the benefits of plastic loyalty cards.

Thursday, August 5, 2010

Insurance Card Personalization

Many times we come across customers who are interested in creating a card that they can later personalized with their customers name, account number or other information. That was the issue a couple of weeks ago when Fidens needed insurance cards. They needed for us to provide them with a simple solution so they could finish personalizing their insurance cards in-house.

The cards artwork was laid out to allow for easy personalization that way they could easily print the additional information on the insurance card. We then provided them with a simple desktop printer that allows them to personalize the card quick and easy and at a low cost.

This can be done with any plastic card – it’s a great method to make it more special for your clients. Instead of just having a generic membership card why not add personalization so they can have their name and account information on it.

For more information on our desktop card printers feel free to contact on of our Plastic Card Specialists to further assist you.